London Fashion Week AW14: Topshop/NEWGEN

Lux Monkey were once again involved with London Fashion Week, this time with a combined project with Topshop, the BFC, Blonstein and NEWGEN.
We created 8 short films based on independent, up-and-coming designers who are all being promoted by NEWGEN, a ten year partnership between the British Fashion Council and Topshop.
The films were integrated through four key channels; online via Topshop.com and youtube, in store, via an app + store window experience and finally in an installation created by Blonstein at Somerset House, the home of #LFW. Click here to view.
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The FA & McDonald’s

McDonald’s in association with the FA have kicked off their 2014 Community Awards Scheme with a film by Lux Monkey.
Our brief was to create a piece of content that summed up the feelings of pride, commitment and achievement that comes with being a volunteer at a grassroots football club in the UK.
We met ‘Boz’ at Hough End FC in Manchester, both he and the club had an inspirational story. Later in the day McDonalds & The FA arranged for some football heroes to coach the kids in a training exercise. Martin Keown, Gary Pallister, Eric Harrison and Gary Neville all put the kids through their paces. Separate content for YouTube, Instagram and Vine were created from this experience.
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WORLD COPD DAY

WCOPDDLux Monkey have been working with the wonderful team at Tonic LC and Novartis to highlight Chronic Obstructive Pulmonary Disease or COPD. It is a serious condition that affects over 200 million people worldwide. World COPD Day was set up to highlight this condition and raise awareness. The film was developed in association with the British Lung Foundation and aims to illustrate what it is like to live with COPD. For more information on COPD please visit the BLF site here.
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Summer Recap

The start of our summer was dedicated to the launch of Nike’s new kit for the England football team. We had spent the previous year working with both the FA & Nike on a research project that lead to the kits concept and design. So it was great to finally see the kit and be a part of the launch. The process was different from any other kit launch, designed to be completely driven by social media momentum. We first filmed Jack Whilshere as he visited his old school and presented one of the young players with the first England shirt. The moment went global with the hashtag #theshirt. Then it all went crazy… We captured the next 48 hours of Facebook, Instagram, Twitter and press coverage. Along with our video coverage of the games, retail executions across the UK and consumer experiences we created a complete campaign teardown film.
In addition to this epic undertaking we managed to fit in a couple of other Nike retail projects, viral campaigns for Adobe, Learndirect & NHS ‘Bowie Blood Week’. We have also been working with CHANEL as they opened their new flagship boutique on Bond Street and covered the red carpet of the London premier of World War Z. Phew…
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Three: Silly Stuff. It Matters.

The Lux team have been creating a live Hadouken! experience with Three, the mobile internet providers and Carphone Warehouse at the NEC.
Our brief was to engage the 1,200 sales personnel as they visited the One Team Expo by giving them the opportunity to take part in the latest internet craze. The pictures were uploaded realtime to a bespoke Facebook page, those with the most likes won prizes. As they say at Three ‘Silly Stuff. It Matters…’
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Lux Monkey Have Moved! (again)

We are very excited to tell you about our new home! In the heart of Fitzrovia, surrounded on all sides by great coffee shops, italian delis and fine English pubs, we have really landed on our feet. No 55 covers six floors with lots to shout about including a new master edit suite, two further FCP suites, a creative floor with 2D and 3D animation, photography post production and table football. We also have a floor dedicated to our state of the art camera & shoot gear, now available for hire. Come on over for a coffee, a tour and a catch up!
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CHANEL: Flower Stall

To celebrate Mother’s Day CHANEL took their pop-up shop in London’s Covent Garden a step further with the addition of a beautiful flower stall. The stall showcased all the flowers that make up the famous CHANEL scents such as May Rose, Jasmine and Iris.
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Dorchester Collection

After travelling the globe, staying in some of the worlds finest hotels and shooting hours of footage, our ten beautiful films for the Dorchester Collection are now finished.
The films capture the truly magical experiences these hotels conjure up, the stylish Beverly Hills, the glamourous Plaza Athenee in Paris and the uber-cool Coworth Park to name just three.
It was an unforgettable project, one we would happily repeat again and again… Click To View
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