Lux Monkey have been working with the wonderful team at Tonic LC and Novartis to highlight Chronic Obstructive Pulmonary Disease or COPD. It is a serious condition that affects over 200 million people worldwide. World COPD Day was set up to highlight this condition and raise awareness. The film was developed in association with the British Lung Foundation and aims to illustrate what it is like to live with COPD. For more information on COPD please visit the BLF site here.
HERE IT IS! Finally, the wait is over – our new GFX reel for 2013 has been released…
Click here for an exciting taster of our GFX work old and new…
The start of our summer was dedicated to the launch of Nike’s new kit for the England football team. We had spent the previous year working with both the FA & Nike on a research project that lead to the kits concept and design. So it was great to finally see the kit and be a part of the launch. The process was different from any other kit launch, designed to be completely driven by social media momentum. We first filmed Jack Whilshere as he visited his old school and presented one of the young players with the first England shirt. The moment went global with the hashtag #theshirt. Then it all went crazy… We captured the next 48 hours of Facebook, Instagram, Twitter and press coverage. Along with our video coverage of the games, retail executions across the UK and consumer experiences we created a complete campaign teardown film.
In addition to this epic undertaking we managed to fit in a couple of other Nike retail projects, viral campaigns for Adobe, Learndirect & NHS ‘Bowie Blood Week’. We have also been working with CHANEL as they opened their new flagship boutique on Bond Street and covered the red carpet of the London premier of World War Z. Phew…
After a fantastic year for British sport and a busy year for us, we have put some of our best bits together for a new Sports Reel. We hope you like it. Click here to watch.
The Lux team have been creating a live Hadouken! experience with Three, the mobile internet providers and Carphone Warehouse at the NEC.
Our brief was to engage the 1,200 sales personnel as they visited the One Team Expo by giving them the opportunity to take part in the latest internet craze. The pictures were uploaded realtime to a bespoke Facebook page, those with the most likes won prizes. As they say at Three ‘Silly Stuff. It Matters…’
We are very excited to tell you about our new home! In the heart of Fitzrovia, surrounded on all sides by great coffee shops, italian delis and fine English pubs, we have really landed on our feet. No 55 covers six floors with lots to shout about including a new master edit suite, two further FCP suites, a creative floor with 2D and 3D animation, photography post production and table football. We also have a floor dedicated to our state of the art camera & shoot gear, now available for hire. Come on over for a coffee, a tour and a catch up!
To celebrate Mother’s Day CHANEL took their pop-up shop in London’s Covent Garden a step further with the addition of a beautiful flower stall. The stall showcased all the flowers that make up the famous CHANEL scents such as May Rose, Jasmine and Iris.
After travelling the globe, staying in some of the worlds finest hotels and shooting hours of footage, our ten beautiful films for the Dorchester Collection are now finished.
The films capture the truly magical experiences these hotels conjure up, the stylish Beverly Hills, the glamourous Plaza Athenee in Paris and the uber-cool Coworth Park to name just three.
It was an unforgettable project, one we would happily repeat again and again… Click To View
During the NY Knicks visit to London, Carmelo Anthony arrived at the new House of Hoops @ Foot Locker, 283 Oxford Street.
Carmelo was there to launch his new shoe; the Melo M9. Fans were invited to ask questions at a Q&A, pick up a new Melo T-Shirt and one lucky winner walked away with a signed pair of M9′s.
Our brief was to catch all the action and turn around the edit in less than 12 hours; so that it could be quickly fed out via social media. Check it.
More basketball heros came to London last week, and once again we were there to cover the action.
The Regal Court at Lilian Baylis Old School hosted a night to remember for 100 of the London School of Basketball’s finest players.
New York Knick’s players Jason Kidd, Amar’e Stoudemire & Tyson Chandler put the ballers through their paces with a masterclass.
One of the young players even managed to dunk on Stoudemire! Check out the video here.