Nike / JD Concept Store

We have just completed a film documenting the exciting build and launch of a new concept store created by Nike and JD Sports. The Crosstown project is geared towards urban runners with a nod to style and technology.
The store successfully blurs the line between retail and digital with the inclusion of interactive components, supporting app and online portal. Head down to Westfield, West London and check it out.Screen Shot 2014-06-19 at 10.19.56

NIKE: Harrods

We shoot so much at Harrods, for a variety of brands, the security guards know us by name… In this latest project we have been covering Nike’s unique take over of nearly 500 sq/m of retail space on the 5th floor. The space is split across Women’s Training, Men’s Running, Football, Young Athletes and Basketball. The space is premium and the results have been extremely positive.Screen Shot 2014-06-19 at 10.27.33

Denby Pottery – TVC

We have just put the finishing touches to a lovely TVC for Denby Pottery. This 150 year old company, famous for it stoneware and china is based in the beautiful Peak District.
It was a lovely project to work on and we really enjoyed working with both the team at Denby and with Lucky Generals. We have since created a longer version of the film for online use and a series of radio ads.
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Promoting British brands is important to us at Lux Monkey and to have the opportunity to work with Pure, the company that invented DAB radio was especially exciting.
The Jongo S3 is a fantastic product, a great sounding omni-directional, portable speaker with a ten hour battery life and both wifi and bluetooth connection. It is the perfect summer speaker and can be taken anywhere. Pure wanted a video to create awareness of the speaker without going to heavily into the technical aspects. They wanted something that would capture the summer spirit and playfulness of the product. See the full version here.Screen Shot 2014-06-19 at 10.12.55

Federation of Bakers

When the Red Consultancy turned to us for help creating a viral campaign to promote the virtues of healthy bread to young women, we asked them what they thought would get the audience’s attention. ‘A handsome naked man making a healthy sandwich’ was their response. And so we set to work… Obviously we would have struggled to get away with an actual naked man and so we devised the idea of a kitchen table that would keep his modesty, if only just. The casting was exhaustive, but finally with the dedication and attentiveness of the female contingency of Red, we found Joss from Storm Models. Joss was brilliant – totally up for the gag and extremely patient on the shoot. Both Red and The Federation of Bakers were elated with the result – over 100k hits in the first week!Screen Shot 2014-06-19 at 10.03.04

London Fashion Week AW14: Topshop/NEWGEN

Lux Monkey were once again involved with London Fashion Week, this time with a combined project with Topshop, the BFC, Blonstein and NEWGEN.
We created 8 short films based on independent, up-and-coming designers who are all being promoted by NEWGEN, a ten year partnership between the British Fashion Council and Topshop.
The films were integrated through four key channels; online via and youtube, in store, via an app + store window experience and finally in an installation created by Blonstein at Somerset House, the home of #LFW. Click here to view.
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The FA & McDonald’s

McDonald’s in association with the FA have kicked off their 2014 Community Awards Scheme with a film by Lux Monkey.
Our brief was to create a piece of content that summed up the feelings of pride, commitment and achievement that comes with being a volunteer at a grassroots football club in the UK.
We met ‘Boz’ at Hough End FC in Manchester, both he and the club had an inspirational story. Later in the day McDonalds & The FA arranged for some football heroes to coach the kids in a training exercise. Martin Keown, Gary Pallister, Eric Harrison and Gary Neville all put the kids through their paces. Separate content for YouTube, Instagram and Vine were created from this experience.
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WCOPDDLux Monkey have been working with the wonderful team at Tonic LC and Novartis to highlight Chronic Obstructive Pulmonary Disease or COPD. It is a serious condition that affects over 200 million people worldwide. World COPD Day was set up to highlight this condition and raise awareness. The film was developed in association with the British Lung Foundation and aims to illustrate what it is like to live with COPD. For more information on COPD please visit the BLF site here.

Summer Recap

The start of our summer was dedicated to the launch of Nike’s new kit for the England football team. We had spent the previous year working with both the FA & Nike on a research project that lead to the kits concept and design. So it was great to finally see the kit and be a part of the launch. The process was different from any other kit launch, designed to be completely driven by social media momentum. We first filmed Jack Whilshere as he visited his old school and presented one of the young players with the first England shirt. The moment went global with the hashtag #theshirt. Then it all went crazy… We captured the next 48 hours of Facebook, Instagram, Twitter and press coverage. Along with our video coverage of the games, retail executions across the UK and consumer experiences we created a complete campaign teardown film.
In addition to this epic undertaking we managed to fit in a couple of other Nike retail projects, viral campaigns for Adobe, Learndirect & NHS ‘Bowie Blood Week’. We have also been working with CHANEL as they opened their new flagship boutique on Bond Street and covered the red carpet of the London premier of World War Z. Phew…